Seafolly. Swim and beachwear founded on heritage, quality, and style. Born on the beaches of Sydney, Australia in 1975.


Seafolly is the heart of the Australian summer and they’re sharing it with the world. Continued to go from strength to strength throughout 40+ years, with bikinis and swimwear now sold and worn in all corners of the globe. Seafolly is sold in over 2,700 doors in 41 countries, through its own channels, leading retailers and major online sites.

Embodying the spirit of the iconic Australian summer filled with sun, surf and sand, it’s bold prints, creative use of texture and modern cuts that allow to stand out from the crowd, both in Australia and overseas.